The decline of McDonald’s: How the golden arches lost their shine

Changing consumer preferences have shifted towards healthier, more sustainable food options.

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Increased competition from fast-casual restaurants has drawn customers away.

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Perceptions of low-quality, unhealthy food have hurt McDonald’s brand image.

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Menu overload has led to operational inefficiencies and slower service.

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Franchisee discontent has grown due to costly and complex corporate initiatives.

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Technological challenges have resulted in inconsistent customer experiences.

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Labor issues and wage disputes have led to negative publicity and strikes.

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Environmental concerns have amplified criticism of McDonald’s sustainability practices.

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