8 Major Changes McDonald's Made in 2023
Plant-Based Options
: Introduced more plant-based menu items, including the McPlant burger made with a Beyond Meat patty.
Sustainable Packaging
: Continued efforts to transition to sustainable packaging materials and reduce plastic waste.
Digital Transformation
: Expanded digital ordering capabilities and improved the mobile app
Drive-Thru Enhancements
: Implemented technology upgrades in drive-thru lanes to improve speed and accuracy of service.
Menu Simplification
: Streamlined the menu by removing less popular items and focusing on core offerings.
Regional Menu Variations
: Introduced regional menu variations to cater to local tastes and preferences.
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New Menu Items
: Added new menu items such as specialty sandwiches, salads, and beverages to attract diverse customer preferences. –
Healthy Choices Initiative
: Enhanced efforts to provide healthier menu options with lower calorie counts and reduced sodium content.
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