2 Billion Monthly Active Users - Instagram now boasts over 2 billion monthly active users, making it one of the most popular social platforms globally.
500 Million Daily Story Users - Instagram Stories continue to thrive with 500 million users engaging daily.
70% of Users Are Under 35 - The platform remains particularly popular with younger audiences, with 70% of users aged 35 and under.
Instagram Reels Surge - Reels have seen a 50% increase in engagement, with users spending more time on short-form video content.
83% of Users Discover New Products - Instagram is a powerful tool for brands, with 83% of users discovering new products on the platform.
200 Million Business Profiles - Over 200 million businesses use Instagram to connect with customers and promote their products.
Average User Spends 30 Minutes Per Day - Users spend an average of 30 minutes daily on Instagram, engaging with content and exploring new features.
80% of Users Follow a Business - The majority of Instagram users follow at least one business, highlighting the platform’s role in brand engagement.